Digital Marketing / Internet marketing / Online Marketing are probably the most used terms of the profession today. However, it is sadly just a lot of jargon for most of those who hear it and employ it to convey their view. What exactly is digital marketing and what part of it critical for today’s business personality? We’re here to break it down you r in the simplest words possible.
Online Marketing will be just marketing of your products or services onto digital platforms so as to store onto your loyal consumers as well as increase easy reach to new potential target audience rather quickly.
That is one. That is what Online marketing may be. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is yes. Digital / Internet marketing is often a wider concept compared with what social media marketing in the sense that, all social media platforms are available digitally i.e. online. However, there are other platforms that fit in digital marketing rather than social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a technique of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. It is a way to get higher rankings in the search results inside the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every site owner as it assists you to stand out on the list of sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that have a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cycles. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy to them so as aid keep reminding them regarding their visit to your website.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a big digital / Promoting experience, a campaign needs to be developed using all the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771